Zingerman's has been a beloved Michigan food brand for decades — known for quality, character, and a cult following that extends well beyond Ann Arbor. What they needed was a digital presence that matched that warmth and earned trust at first glance.
Over eight months as a freelance contractor, I handled the full web relationship: built and styled custom WordPress themes, performed ongoing site maintenance, and extended the engagement into physical marketing — producing graphic design assets for print collateral alongside the digital work. It was the kind of integrated engagement where the brand had to feel consistent whether someone was reading a menu insert or landing on the homepage.
A cohesive, maintained web presence and a consistent visual language across digital and physical touchpoints — delivered and handed off cleanly at the end of the engagement.