Qualigence International is a recruiting and talent optimization firm with a 20-year track record and a client list that includes Fortune 500 companies — run lean, from Livonia, Michigan. They needed a full marketing engine, not just a website refresh.
As a full-time employee embedded with the marketing and sales team, I owned the complete marketing web presence: built custom WordPress themes, developed and maintained marketing tooling, and led campaigns end-to-end alongside a cross-functional team. The work touched everything from the site architecture and design to the tools that supported sales outreach and lead generation. I wasn't just executing — I was helping shape what the marketing org was doing and how.
A coherent, fully custom digital marketing infrastructure that supported the sales team's day-to-day, built from the ground up and maintained in-house. Campaigns shipped, tools adopted, team enabled.